No, it's called "ChangeCasting" and a new overture to leading organizational change outlined in a script by professor Jackson Nickerson, the beginning in a series from the Brookings Institution Press and Olin which offers practical solutions and strategies for today's managers. In this era of YouTube, Skype, iChat and v-casts, video is everywhere. And Jackson Nickerson, PhD, the Frahm Family Professor of Administration and Strategy at Capital University in St. Louis' Olin Business School, says CEOs and managers can tackle the force of video to lead and speed change within their businesses. Leading Change in a Web 2.1 World introduces a web-based access to communication that Nickerson calls "ChangeCasting." It opens up a two-way street, linking the box post and employees at every stage of a company via frequent and focused brief video messages from the CEO and secured anonymous e-mail feedback from employees. "Business strategies used to go upwards of a decade," Nickerson says. "Now, it's not strange to see changes in business strategy every two or 3 years. "Communicating the need for change requires leaders who can build confidence and make understanding within their organization. Using the latest technology with the principles and procedure of ChangeCasting facilitates the exchange of ideas that is requisite for strategic change," he says. Several major corporations have successfully integrated ChangeCasting into their management process. In his book, Nickerson discusses these examples, why leading change is hard and how web-based tools are effective and good for leadership and organizations subject to change. Leading Change in a Web 2.1 World is a practical "how-to and know-why" guide, according to its author. It is written for busy managers to take on a two-hour flight who wish to hit the base running and give the practical concepts in the work immediately. Nickerson says ChangeCasting works for companies of all sizes, public or private, and can be exploited by managers at several levels. Leading Change in a Web 2.1 Man is the 1st record in the series Innovations in Leadership from the Brookings Institution and distinguished business faculty at the Olin Business School. Future titles will cover topics such as negotiation, repairing trust and critical and creative thinking. Each book will be concise, accessible, action-oriented and focussed on current leadership challenges and research-based solutions. Nickerson is a Brookings nonresident senior fellow in governance studies and manager of Brookings Executive Education. He too is editor of Brookings Press' new Innovations in Leadership Series. About Olin Business School: Olin Business School at Capital University in St. Louis is an asylum of leaders: distinguished business faculty. exhilarated, brilliant students. and successful, energized alumni. Our 12 business degree and nondegree programs emphasize rigorously analytical, critical-thinking skills; applied learning; global competence; and communication and collaboration skills - advancing today's business man and tomorrow's global leaders. Learn more about Olin Business School on the Web at: Web site: http://www.olin.wustl.edu/Pages/default.aspx Facebook: http://www.facebook.com/OlinBusinessSchool YouTube: http://www.youtube.com/user/OlinBusinessSchool http://www.olin.wustl.edu Source: http://www.1888pressrelease.com/new-guide-in-series-from-olin-business-school-promotes-ceo-v-pr-252822.html